Online reputation plays a vital role in your business. It has the following importance:
1. Since a users buying journey begins online, online reputation management enables a business or brand to create a first impression.
2. Managing public perception of your brand online will also help you to gain credibility and customer trust.
3. Increases your visibility and hence leads to increased brand exposure.
4. When you manage the reputation of your company well, you also tend to attract good candidates for job positions at your company.
5. With positive online presence, you may get good customer reviews which will in turn lead to improved SEO rankings.