The deming cycle is another name for PDCA cycle or shewhart cycle. It intends the meaning in its name PDCA which is short for Plan-Do-Check-Act and it does what it says. The major objective of this cycle is to bring improvement and to always make it a key point to learn, learning by doing. The aim is Continual Service Improvement. This relates to the services provided by the organization and also to the processes used to deliver those services. The Deming Cycle may be used to improve, for example, an online ordering service or the Service Level Management process within an organization.