The purpose of branding is knowing and consistently living from a true identity, from a real story, so that executive leadership, sales, marketing, product, support, operations, and corporate culture all align and mature in a compelling manner that is meaningful to anyone who encounters the collection of people who make up a brand. A brand is the story of people headed in a direction, inviting you to journey with them.Branding as an exercise to help build a distinctive personality for the brand can do a fat lot of good to drive in business. Apart from implementing intensive marketing techniques, strategic planning and regular promotions to maintain a strong brand presence, how the company brands itself as an authentic entity in the market goes a long way in building its future.