What Is The MarTech Stack?
What Is The MarTech Stack?
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Manushree Mishra
According to a definition, “A marketing technology (martech) stack is the collection of technologies that marketers use to optimize and augment their marketing processes throughout the customer lifecycle.” Broadly speaking, MarTech stack is a collection and categorization of Marketing Technology products that are used. A MarTech stack will bring together everything you need in marketing operations with the right technology in place. The common types of stack most businesses use are built with a mixture of different technologies and software.