Web based marketing has an important role when it comes to the success of your business. It supports you to market yourself and to promote your products and services, helps in improving your business brand visibility and sales in larger population. Social media marketing allows you to make connection with your potential and targeted customers. It makes your work easy by updating your customers with the latest features of your business within seconds. You can publicise the upcoming goods or services and launch a trailer by giving a small description of these products and services to your customers. This can attract new customers in the future which will help you expanding your business to another level. Also, it maintains the competition against the small, local and large online retailers and businesses. It is a way more cheaper than any other means of marketing so there’s a need of web based marketing in today’s world.