Visual marketing is about creating an appealing store space that compels the customers to make a purchase from the store. It is done to encourage customers to buy products that they did not intend on buying originally.
Some elements of visual merchandising are:
1. Store Layout: The way your store is laid out will decide how you display products in your store.
2. Store ambiance: The color, lighting, sound and smell of the store has an impact on the psychology of the buyer.
3. Store narrative: The theme of the store is another important part of visual merchandising.