What Means Brand Architecture?

What Means Brand Architecture?

1 Answer

  1. Brand architecture is a structured representation of a company’s portfolio of brands, sub brands and other product offerings. It is a representation of how brands and sub brands are related. It is depicted with the help of a tree diagram where the topmost node has the master brand and then downwards are their sub brands and their other products.
    A brand architecture helps company’s to stay organized internally, manage perception and create synergy.

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