Brand experience is the overall influence a company creates about their feelings for a particular brand or company. They do this enhancing a customers view of the brand and experience with the brand through any and every touch point available.
Companies try to create an atmosphere of goodwill and an emotional association between the brand and the customer. Brand experience is about creating memorable experiences with the brand for the customer.
Companies try to curate their brand personality through a set of emotions. This brand personality results in a relationship between the brand and the customer needs or feelings.