What Vertical And Horizontal Integration?

What Vertical And Horizontal Integration?
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  1. Vertical integration is a strategy when business takes charge of almost everything starting from procurement of raw material, production of products to self distribution.
    Example of vertical integration could be Apple company.

    Horizontal integration is a strategy where acquisition of related business is done to expand your business reach or gain support for your existing business activities.
    Example could be Facebook acquiring WhatsApp.

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