Marketing channels also known as a distribution channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption.
Following are some of the important points of marketing channels:
1. Promotion: The dealers promote your products in their territory by providing discounts and other incentives or rewards.
2. Price Stability: Sometimes dealers absorb the price hike and provide the product at the same price to the consumers.
3. Stock holding: They make sure that your product is available in stores to match the demand for products.
4. Product merchandising: It is the merchandising by distributors that helps movement of goods from retail store to customers.
5. Word of mouth marketing: Through their salesman, they enable word of mouth marketing for your products which may boost product sales.