Why Are Marketing Channels Important?

Why Are Marketing Channels Important?
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  1. Marketing channels also known as a distribution channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption.
    Following are some of the important points of marketing channels:
    1. Promotion: The dealers promote your products in their territory by providing discounts and other incentives or rewards.
    2. Price Stability: Sometimes dealers absorb the price hike and provide the product at the same price to the consumers.
    3. Stock holding: They make sure that your product is available in stores to match the demand for products.
    4. Product merchandising: It is the merchandising by distributors that helps movement of goods from retail store to customers.
    5. Word of mouth marketing: Through their salesman, they enable word of mouth marketing for your products which may boost product sales.

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