Companies conduct surveys for various reasons. Few of them are to gauge brand awareness, to gather customer feedback and product perception.
1. Brand awareness: One of the main reasons for companies to conduct surveys is to gauge brand awareness. Companies ask questions related to brands to analyze customer’s awareness about their brand.
2. Customer feedback: Surveys is one of the ways to gather customer feedback which can then be analyzed and used to make improvements in our product offerings.
3. Product perception: With the means of surveys you can find out how your product is being perceived by the customer.