Brand architecture is important for the following reasons:
1. Stay organized internally: When there is a brand architecture in place, it enables the organization to look at their portfolio from the perspective of a customers and determine loop holes. Determining loop holes will enable them to improve by making changes.
2. Manage perception: It lets you manage how your brand is being perceived by the outside world.
3. Create Synergy: You can create a synergy among the child brands and their parent brands. This will enable consistency in your brand message.