Why Is Brand Awareness So Important?

Why Is Brand Awareness So Important?

1 Answer

  1. Brand awareness is important for any business. It is important for the following reasons:
    1. Consumers tend to buy products of the brands that they are aware about.
    2. It creates perception in the minds of the consumer about the product offerings.
    3. When people are aware of a brands existence, they trust it more.
    4. It enable creation of network and associations with the target audience.
    5. Helps in building brand equity for a company.

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