Brand experience is important for the following reasons:
1. Since brand experience leads to curation of brand personality, it provides a deeper meaning to the offerings of the brand.
2. It leads to creation of positive brand image in the minds of consumers. It increases customer awareness.
3. Since customer experiences a positive relationship with the brand, it leads to enhanced brand loyalty.
4. It gives you an edge over your competitors. Your brand is differentiated because of the positive and memorable consumer experiences associated with your brand.