Why Is Brand Identity Important?

Why Is Brand Identity Important?
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  1. Brand identity is important for the following reasons:
    1. Having a brand identity enables the brand to develop a suitable brand image for themselves.
    2. Existence of brand identity helps brands gain competitive edge over rival brands.
    3. Brand identity leads to consistency which is an important aspect of branding activities.
    4. It expresses your brand personality and enables the target segment to connect with the brand.

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