Brand personality is the human traits that a brand associates with itself.
Following are some reasons why brand personality is important:
1. It develops a brand image that consumers can associate themselves to and enables the development of long term relationship between brand and consumers.
2. Customers can position the brand better with the help of brand personality.
3. It develops emotional connection of consumers with the brand.
4. Brand personality makes it easy for the brand to communicate their message to the target audience.