Why Is Brand Recall Important?
Why Is Brand Recall Important?
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Pallavi Kamat
Brand recall has the following importance:
1. Brand recall is directly proportional to the actual purchase of a product or service offered by brand.
2. It enables repeat purchase.
3. Provides a competitive edge because if customers recall your brand when presented with a product category, they are most likely to buy your products from that category.
4. It builds brand equity by ensuring superior product quality and reliability.