Why Is Brand Value Important?
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Pallavi Kamat
Brand value means any amount the consumer is willing to pay over and above the actual value of product. The premium that consumers are willing to pay for a brand’s products can be referred to as brand value.
Brand value is important for the following reasons:
1. A high values, builds company’s reputations in the eyes of the customers.
2. It enables the company to position their brand accurately.
3. An increased brand value, usually attracts more customers.