Why Is Brand Value Important?

Why Is Brand Value Important?
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  1. Brand value means any amount the consumer is willing to pay over and above the actual value of product. The premium that consumers are willing to pay for a brand’s products can be referred to as brand value.
    Brand value is important for the following reasons:
    1. A high values, builds company’s reputations in the eyes of the customers.
    2. It enables the company to position their brand accurately.
    3. An increased brand value, usually attracts more customers.

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