Ethical investment is an extension of one’s moral beliefs to his own actions and by actions here we refer to investment. It gives a person the power to allocate capital toward companies whose practices and values align with their personal beliefs. Some beliefs are rooted in environmental, religious, or political precepts. It is important because of our belief in basic human values. As this is done with a mindset of helping society and not harming anyone. When investing is done without regard for ethics, it can promote negative values that negatively affect people and society.