Why Is MarTech Important?

Why Is MarTech Important?
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  1. In this time of advancing technology, when we are making online transactions, online business then why not online marketing or digital marketing. If you are using digital marketing then you can’t be unknown to MarTech, as it is an integral part of it. If you use tools like google analytics then yes you are already using MarTech, it can definitely not be unimportant. It allows marketers to create, manage, and track everything that happens online across all channels at scale. MarTech allows teams to look at process and automate areas where it makes sense to become more efficient, streamline data, and ultimately allow companies to adopt things faster and scale marketing efforts.

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